What is a "Search Specific" website?
Search Specific Websites
In today’s world of internet marketing for real estate, a listing website is an absolute must have! (In our opinion). With the number of home buyers who search the internet exceeding 87%, why would you not want to be seen on the internet? The fundamental problem with 99% of the listing websites is that THEY DON”T GET SEEN! Many website companies have you purchase the address as the URL (domain name) i.e. 222mainst.com. When is the last time you got on a search engine and did a search for 222Mainst.com? The reason these websites never get seen is that the websites are A) not optimized to show up on page one of a search. In other words they don’t have any of the important features that the search engines look for such as Title, related URL , Relevant inbound links, Proper page content with adequate keywords and key phrases, correct Alt Tags, proper text around videos, proper headings and many other things that go into optimizing a website B) They have not been up long enough for Google or Bing to even recognize that they exist. It takes about from 3-6 months to be recognized on Google because of their filters. C) Almost all are template websites that cannot be properly optimized. Websites like Tour factory are nice looking websites but cannot be optimized to rank high on search engines. On a website, content is King and Links are Queens. These website are all flash and you have no room on the home page for any content!
The difference in a “Search Specific” website
A search specific website is just that! It is a website designed specifically for what people are searching for. Looking for Bellevue waterfront, a Palms Place condominium or perhaps a Golf home at Canyon Gate? Each website is designed for what people are searching for. Each listing gets its own website that features its best features and the best part is that PEOPLE FIND THEM!
Our websites are heavily optimized starting with the domain name. LuxuryEstateOnline owns close to 3000 domain names that are relevant to what people are searching for. Each website is optimized to come up with high page rankings on Google, Bing and Yahoo. How do we do this? We start with content which may be information on a specific condominium building or property in an exclusive area. This content contains many of the keywords and key phrases that people use in their search to find a new home or condominium. If you lived in Austin, TX and wanted to live in a downtown high rise you might search for Austin condos, Austonianian HOA Fees, Austin high rise condos, 360 condominiums, Spring condominiums, 360 HOA fees, spring pricing etc. These are all keywords and key phrases you will find throughout the content of the website. This alone would be a huge difference between most listing websites and a “Search Specific” website!
But wait there’s more! Much, much, more! Content still is the most important feature but inbound links are still hugely important! And not just any inbound links, but inbound links from related websites (other real estate, mortgage websites) No longer do non- relevant links help in the optimization of a website. Our links are all REAL ESTATE related! And every one of our search specific websites is linked to MANY other related (real estate) websites.Title of the webpage is very important! On a Tour Factory type website you will see titles that read 9.5 acres (55601) or elegant pool (98206). People don’t search for this!!! Much weight with the search engines is put on the website title. A search specific title will most likely be Palms Place Condominium, Bellevue waterfront home, Summerlin luxury homes etc. In other words, it will be what people are searching for! Links on the page
Links on the website are also important. Do they point to real estate related websites that also offer good related content? Did you know that links at the top of the page carry more weight than links at the bottom of the page? This is why search specific websites always have links at the top of the page in addition to being added throughout the website. What are the words used around the links? What is the text used right before and after a link to a video? These are all important! Having some type of related video is now becoming important.As you can now tell, there is much that goes into optimizing a website and you cannot do this on almost all of the template type websites. We also want our websites to catch the visual eye and not just the search engine robots. If you were searching for a condominium at Bellevue Towers what would catch your eye more a website with the URL (domain name) BellevueTowersCondo.com or a website with the URL of JohnsProperties.com?
The Bottom Line
If a tree falls in the woods and nobody hears it, does it make a sound? The bottom line is that a website is useless unless it gets found and then gets seen! You can have a $10,000 flash website that is awesome in every way but if nobody can find it is it worth anything? Many agents have gotten good at presenting individual websites for their listings and it sounds pretty good in a listing presentation. What good does it do to add 222mainst.com to your flyers? People are already standing in front of the house! They have already found the house!!! Sure they can show the home in a better way when the buyers go home and view it at their desk, and this is the part that I mean EVERYBODY should be doing individual listing websites for their listings! The problem is that most websites DO NOT attract buyers, they are just providing an extra benefit to a home that the buyers have already found through other areas.
